For Owner-Led Remodeling Companies Doing $500k+ Per Year
Predictable, Qualified Estimate Opportunities Without Chasing Volume
We install and operate a Qualified Estimate Control System built to reliably generate 20 qualified estimate opportunities under real operating conditions, without flooding your calendar or forcing you to lower your standards. This is not lead generation. This is a system install with a defined outcome.
What This Is
The Qualified Estimate Control System structures how estimate requests enter your business so you’re no longer reacting to whatever comes in.
Pace Control
Estimate requests are spaced intentionally instead of arriving all at once. Your calendar stays usable, not overloaded.
Timing Control
Requests only turn into estimates when timing actually makes sense for your capacity and backlog.
Scope Alignment
Only on-scope requests are allowed to reach the estimate stage. Minimum job size, service area, and project type are respected.
Owner Control
You decide what moves forward. The system supports your judgment instead of forcing constant, reactive decisions.
The goal is consistency and control. Not more volume.
Who This Is For
This is designed for:
Owner-led remodeling companies doing $500k+ per year
Kitchens, baths, additions, or whole-home remodels
Businesses with demand but unstable or unpredictable estimate flow
Owners who want control over what turns into an estimate
This is not for startups, volume-first operators, or businesses without reliable follow-up discipline.
The Outcome
The system is considered working once it produces 20 qualified estimate opportunities that meet your normal standards.
Twenty is enough volume to confirm consistency without overwhelming capacity.
To count, an estimate opportunity must:
Be inside your service area
Fit your typical scope and minimum job size
Have realistic timing
Come from a homeowner willing to schedule a real estimate or design conversation
Opportunities are reviewed conservatively and jointly, using call recordings and intake notes. This is outcome-based, not time-based.
If the system does not reach the objective within 90 days, we continue operating and correcting it at no additional system cost until it does.
Fit & Expectations
What We Handle (and What We Don’t)
WHAT WE HANDLE:
Intake system setup and operation
Structuring how estimates reach your calendar
Controlling pace and timing based on capacity
Monitoring quality using clear, rules
WE DO NOT HANDLE:
Closing jobs
Pricing decisions
Job execution
Guaranteed revenue
You retain full control over decisions and outcomes.
Investment & Cost Structure
What It Actually Costs to Run This System
This is a defined system install with clear costs and clear boundaries. No retainers hidden inside. No marked-up ad spend. No surprises later.
Phase 0 System Build
$7,500 one-time
Covers installing, operating, and stabilizing the Qualified Estimate Control System until it proves it can consistently produce qualified estimate opportunities.
Split option available: 3 payments of $3,000 ($9,000 total)
No long-term contract required.
Required Advertising Spend
$3,000–$5,000 per month
Used to operate the system under real market conditions so results reflect actual demand, not theory.
Paid directly to Google. No markup applied.
Budget and access fully controlled by you.
Ongoing Operation (Optional)
$1,750 per month
Available after the system is proven and only if you choose to continue.
Month-to-month operation
Pause or throttle anytime based on capacity
You retain ownership of all accounts and data.
This Only Works If the Basics Are Handled
The Qualified Estimate Control System creates structure and pacing.
It does not replace ownership or follow-through.
For the system to work as intended, a few fundamentals must be handled consistently:
Calls are answered or returned
Estimate opportunities only exist if someone responds.Follow-up is timely
Delayed responses turn good inquiries into missed opportunities.Capacity exists to take on new work
The system can’t create room where none exists.
This system does not compensate for missed calls, avoided follow-up, or lack of availability. When the basics are handled, the system works. When they aren’t, it doesn’t.
Next Steps
Schedule a Fit Call
If this approach fits how you run your business, the next step is a short Fit Call. This isn’t a sales pitch. It’s a working conversation to review your estimate flow, capacity, and standards and confirm whether the Qualified Estimate Control System actually makes sense for your shop. If it doesn’t, we’ll tell you directly. No pressure either way.
